Children Bedroom



“When you plant good seeds in your child, they will grow into something amazing.” – Joi Adams



Sister Sister Duo

Meet Joi Adams and Janette Ellis, the Rock-Mom sister duo who are unapologetically rocking out motherhood. You can join them in the Rock-Mom club; throw your hair into a bun, slap some lipstick on, and just do it! It may not always be easy being a mother, but it's worth it!


"Sometimes you may not have all the answers, and that's ok. Just know you are doing a great job as a mom. Don't be too hard on yourself. Everyday is a new lesson, so enjoy the process "

– Joi Adams



Marketing Director

In addition to dodging LEGO landmines (save the feet!), sneaking and devouring snacks in the bathroom, and being a wife, Joi is a Senior Consultant and Deputy Lead, supporting a variety of clients, from Fortune 100 companies to the federal government. She maintains a big picture philosophy with a focus on goals and a keen eye to details. Throughout her career, Mrs. Adams has received accolades from the Chief Information Officer and former NASA Astronaut, Dr. Kathryn Sullivan, for her outstanding work. She is a proud member of the Society of Government Meeting Professionals (SGMP). Her hometown of Dayton, Ohio honored her with the “Fearless Lady Award” from her leadership within the community.  

She is a co-founders of Sister Sister Publishing and The Bougie Bunch Group (TheBBGroup) where she is the Chief Technology Officer and “The Bougie Visionary.” She leads all digital and creative initiatives. The BB Group is a safe networking space for women of color to network. The Bougie Brunch offers women of color the opportunity to also connect with major brands and companies interested in reaching this booming demographic. The BB Group has been featured in several publications such as HuffPost, SheenMagazine, Rollinout  and Forbes just to name a few. 

When she's not planning fabulous events, Mrs. Adams is focused on various projects including writing her second book, writing a TV pilot and traveling the world. 

Mrs. Adams earned a Bachelor of Science in Business Marketing from Central State University and a Bachelor of Science in Fashion Marketing from The Art Institute of California – San Francisco. She resides in New York City with her husband, two sons and dog.  

"Life doesn't come with a manual. It comes with a mother." – Anonymous


July 12, 2018

Legos are endless masterminds of pain. They sneak up on you at any given time, ready to bring you to your knees. There’s a constant love-hate relationship. One moment, you’re adoring your child’s Lego masterpiece. The next moment, you are cringing while silently scream...

June 7, 2018

I’ve had so many moments being afraid of not being the perfect mom. I wasn’t sure if I was always making the right choices. I think sometimes as moms, we try and have everything perfectly lined up, every “t” crossed and “i” dotted, and life in general figured out. We f...

June 6, 2018

I often sit and just stare at my son, like wow, I made a whole human, OK not by myself, but still you get the point. I remember when he was born, constantly counting his fingers and toes as if the number would change. There were days, I must admit that I wanted a do ov...

May 13, 2018

The gratification of being a mom: 

I honestly wasn’t sure if I wanted to be a mom. My drive for success often clouded my mind, and I didn’t know if I wanted to add a child to the equation. Internally, it was a battle between being the “over achiever” and “playing it saf...

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