Children Bedroom



“When you plant good seeds in your child, they will grow into something amazing.” – Joi Adams



Sister Sister Duo

Meet Joi Adams and Janette Ellis, the Rock-Mom sister duo who are unapologetically rocking out motherhood. You can join them in the Rock-Mom club; throw your hair into a bun, slap some lipstick on, and just do it! It may not always be easy being a mother, but it's worth it!


"Sometimes you may not have all the answers, and that's ok. Just know you are doing a great job as a mom. Don't be too hard on yourself. Everyday is a new lesson, so enjoy the process "

– Joi Adams



Marketing Director

In addition to dodging LEGO landmines (save the feet!), sneaking and devouring snacks in the bathroom, and being a wife, Joi is a Senior Consultant and Deputy Lead, supporting a variety of clients, from Fortune 100 companies to the federal government. She maintains a big picture philosophy with a focus on goals and a keen eye to details. Throughout her career, Mrs. Adams has received accolades from the Chief Information Officer and former NASA Astronaut, Dr. Kathryn Sullivan, for her outstanding work. She is a proud member of the Society of Government Meeting Professionals (SGMP). Her hometown of Dayton, Ohio honored her with the “Fearless Lady Award” from her leadership within the community.  

She is a co-founders of Sister Sister Publishing and The Bougie Bunch Group (TheBBGroup) where she is the Chief Technology Officer and “The Bougie Visionary.” She leads all digital and creative initiatives. The BB Group is a safe networking space for women of color to network. The Bougie Brunch offers women of color the opportunity to also connect with major brands and companies interested in reaching this booming demographic. The BB Group has been featured in several publications such as HuffPost, SheenMagazine, Rollinout  and Forbes just to name a few. 

When she's not planning fabulous events, Mrs. Adams is focused on various projects including writing her second book, writing a TV pilot and traveling the world. 

Mrs. Adams earned a Bachelor of Science in Business Marketing from Central State University and a Bachelor of Science in Fashion Marketing from The Art Institute of California – San Francisco. She resides in New York City with her husband, two sons and dog.  

"Life doesn't come with a manual. It comes with a mother." – Anonymous


August 2, 2020

Oh the joy a little water can bring! The simplest things reminds me what really matters during Covid-19. Pure happiness isn't about materialistic things, but about the splashing of hands was water drips from tiny fingers. During this time, find your safe space and be g...

May 8, 2020

Some days are very hard trying to multi-task, juggling work, homeschooling and running after a toddler! This week wore me OUT! Thank goodness for an amazing hubby because listen, this Rock-Mom is TIRED! Although we are quarantine, it doesn’t mean date nights don’t occu...

March 7, 2020

After 3 dress changes and being able to get this size 6 dress (was a size 4 pre-baby, 8 post baby) to finally get past my hips and zip, I couldn’t leave the house without fixing my son's favorite dish. Let me tell you, trying to lose hips have been a challenge, but I’m...

January 25, 2020

As a millennial (1981 – 1996)rock-mom, the obstacles we face are far different then our mothers. There is pressure to have kids, but yet there isn't a blueprint to match our present day lifestyle. More and more women are pushing off having kids due to aggressively chas...

November 15, 2019

There are days where I’m completely exhausted. You know those days where you don’t give a, yeah you know the rest. The days where all I personally want to do is curl up in the bed with my husbands hoody and hoop shorts. On those days it’s seems there is 1,589,790 thing...

September 1, 2019

A male family member who hasn't seen me in years called me fat. It caught me off guard, and I wanted to instantly say something to him, but I remembered that I’m a cool, calm Rock-Mom who never gets off her throne for nonsense. 

I have no idea why he would even h...

August 29, 2019

Whenever I would see mom’s travel alone with their child(ren) in the airport, I also wondered how could they fly alone. Honestly they are the real MVPs. I personally never thought I would join that club until yesterday. When my husband found out he had to fly out to th...

August 17, 2019

I thought for so long that "snapping back" was a must. To be honest having my oldest son eight years ago, in my late twenties, my body quickly went back down to size. It took me a week to have my body back without doing anything, but breastfeeding and pumping. This go...

July 25, 2019

There are times where you just don't want to be an adult for the day, let alone a mommy. Yes, it may sound harsh, but every rock-mom has a point in their life where they wish they could check out for the day and feel like a kid again. At those moments it's when you hav...

July 3, 2019

When I found out I was pregnant for the last time, I honestly had mixed emotions. I was excited on one hand to finally complete our little family, but was honestly scared to start over. Who wouldn’t be scared senseless after 7 years. I thought this time around would t...

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